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International Road Safety Film Festival
held on 11th January 2007
Organized by the Institute of Road Traffic Education in collaboration with Laser Europe
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| One of the most important
means of creating awareness and effectively
communicating road safety message is the visual
media. Some of the Road Safety films have
been very successful in creating an impact
in the minds of the public. But most unfortunately
these films are limited and not much investment
is being made by various stakeholders in developing
these effective tools.
A first World Road Safety Film Festival was
held in Geneva under the auspices of the UNECE
on 23 March 2006. In order to further promote
the development of Road safety films, particularly
in developing countries, the Institute of
Road Traffic Education in collaboration with
Laser Europe is organized an International
Road Safety Film Festival on 11th January
2007. This film festival was a part of the
International Workshop on Road Safety Education
for Developing Countries. The film festival
aimed to motivate inspire and facilitate the
planning and implementation of road safety
films, considering the important role which
multimedia plays.
An eight member jury was constituted from
amongst road safety experts, film maker, educationist,
and media and from the ministry of transport.
The jury selected four films as award winners,
out of which two were in the Communication
& Campaign category and two were in the
Road Safety Education & Driver Training
Category and two films were highly commended,
both these were in the Road Safety Education
& Driver Training Category.
The winning films were screened for the participating
delegates of the International Workshop on
11th Jan. Awards for the winning films were
presented on the evening of 12th January.
The winning films will also be nominated to
the Global Road Safety Film Festival organized
by Laser Europe (France), in Paris/Geneva-2007/2008.
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WINNING
FILMS
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CC3
TRAFFIC POLICE
SUMMARY: This is motivational
film for the traffic policemen.
The film salutes the dedication
and sincerity of traffic police.
Additionally, it also aims to
bring out the problems and hardship
which the traffic policemen
face while performing their
duties.
Duration: 9 Min. Language: Gujarati
Organization: Ahmedabad City
Police
CC7: DOESN'T YOUR CHILD DESERVE
A SAFE RIDE
SUMMARY : The film is titled
doesn’t your child deserve
a safe ride and it contains
tips to keep children safe when
riding in the car, it gives
details about safety measures
to be adopted for children in
the various stages (according
to age) till they can travel
like adult passengers.
Duration: 21 Min Language:
English, Arabic Organization:
Al Mustadaama
RSE3 FILM ON ROAD SAFETY
& TRAFFIC VIOLATIONS
The film targets all categories
of road users it is in four
parts focusing on the common
traffic law violations indulged
in by road users. the film has
been widely telecast and received
a very positive feedback.
Duration: 9 min Language: English
/ Punjabi Organization: SAATH
(Society For Accident Aid &
Traffic Help)
RSE4 Distraction while
driving
SUMMARY : the film powerfully
displays the dangers of using
a mobile phone while driving.
Duration: 1 Min, Organization:
Castrol
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HIGHLY COMMENDED
FILMS
RSE9 FILM ON SAFE DRIVING
SUMMARY: The film was conceptualized
by Eicher Motors It covers all important
aspects of safe driving such as pre-operational
checks, routine maintenance , roads
signals, hands signals driving, driving
in night, overtaking etc. Its also covers
health aspects, bad habits of alcohol,
aids awareness etc.
Duration: 20 Min Language: English,Hindi,Kannada,Telgu,Tamil,Malayalam,
Bengalee Organization: Eicher Motors
RSE10 TRUCK DRIVERS SAFETY FILM
" VELICHAM"
SUMMARY: In house documentary film
produced by a leading Container terminal
in Chennai, they have 1500 truck drivers
visiting their terminal on daily basis,
and plenty of accidents, major cause
illiterate drivers and poor record of
following rules and regulations, the
film shows a driver meeting with accident,
the reasons for same and puts the message
across, how following the rules can
go a long way in reducing suffering.
Duration: 23Min Language: Tamil Organization:
Chennai Container Terminal Pvt.
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