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International Road Safety Film Festival held on 11th January 2007 Organized by the Institute of Road Traffic Education in collaboration with Laser Europe

One of the most important means of creating awareness and effectively communicating road safety message is the visual media. Some of the Road Safety films have been very successful in creating an impact in the minds of the public. But most unfortunately these films are limited and not much investment is being made by various stakeholders in developing these effective tools.

A first World Road Safety Film Festival was held in Geneva under the auspices of the UNECE on 23 March 2006. In order to further promote the development of Road safety films, particularly in developing countries, the Institute of Road Traffic Education in collaboration with Laser Europe is organized an International Road Safety Film Festival on 11th January 2007. This film festival was a part of the International Workshop on Road Safety Education for Developing Countries. The film festival aimed to motivate inspire and facilitate the planning and implementation of road safety films, considering the important role which multimedia plays.

An eight member jury was constituted from amongst road safety experts, film maker, educationist, and media and from the ministry of transport. The jury selected four films as award winners, out of which two were in the Communication & Campaign category and two were in the Road Safety Education & Driver Training Category and two films were highly commended, both these were in the Road Safety Education & Driver Training Category.

The winning films were screened for the participating delegates of the International Workshop on 11th Jan. Awards for the winning films were presented on the evening of 12th January. The winning films will also be nominated to the Global Road Safety Film Festival organized by Laser Europe (France), in Paris/Geneva-2007/2008.

WINNING FILMS

CC3 TRAFFIC POLICE

SUMMARY: This is motivational film for the traffic policemen. The film salutes the dedication and sincerity of traffic police. Additionally, it also aims to bring out the problems and hardship which the traffic policemen face while performing their duties.

Duration: 9 Min. Language: Gujarati Organization: Ahmedabad City Police

CC7: DOESN'T YOUR CHILD DESERVE A SAFE RIDE

SUMMARY : The film is titled doesn’t your child deserve a safe ride and it contains tips to keep children safe when riding in the car, it gives details about safety measures to be adopted for children in the various stages (according to age) till they can travel like adult passengers.

Duration: 21 Min Language: English, Arabic Organization: Al Mustadaama


	AWARD WINNING FILMS


	Traffic Police. Ahmedabad

	Doesnt your child deserve a safe drive

	Film on Road Safety Traffic Violation

	Truck Drivers Safety Films VELICHEM

	Distraction While Driving (Castrol)

	Film on Safe Driving

RSE3 FILM ON ROAD SAFETY & TRAFFIC VIOLATIONS

The film targets all categories of road users it is in four parts focusing on the common traffic law violations indulged in by road users. the film has been widely telecast and received a very positive feedback.

Duration: 9 min Language: English / Punjabi Organization: SAATH (Society For Accident Aid & Traffic Help)

RSE4 Distraction while driving

SUMMARY : the film powerfully displays the dangers of using a mobile phone while driving.

Duration: 1 Min, Organization: Castrol

HIGHLY RECOMMENDED FILMS

RSE9 FILM ON SAFE DRIVING

SUMMARY: The film was conceptualized by Eicher Motors It covers all important aspects of safe driving such as pre-operational checks, routine maintenance , roads signals, hands signals driving, driving in night, overtaking etc. Its also covers health aspects, bad habits of alcohol, aids awareness etc.
Duration: 20 Min Language: English,Hindi,Kannada,Telgu,Tamil,Malayalam, Bengalee Organization: Eicher Motors

RSE10 TRUCK DRIVERS SAFETY FILM " VELICHAM"

SUMMARY: In house documentary film produced by a leading Container terminal in Chennai, they have 1500 truck drivers visiting their terminal on daily basis, and plenty of accidents, major cause illiterate drivers and poor record of following rules and regulations, the film shows a driver meeting with accident, the reasons for same and puts the message across, how following the rules can go a long way in reducing suffering.
Duration: 23Min Language: Tamil Organization: Chennai Container Terminal Pvt.